The Brilliance of Meituan
Meituan has been in the food delivery industry for decades and is now the leader in food delivery. Previously, when ordering takeout, everyone used Meituan. Meituan has a large number of delivery riders, fast food delivery, and many merchants, offering everything you want to eat.
The Rise of Ele.me
Ele.me started making takeout early, first among college students in Shanghai. Previously, Ele.me had a higher market share than Meituan, but later it was overtaken by Meituan.
Why can't we fight
No, Ele.me can't beat Meituan. Because of subsidies. Meituan used to have more subsidies, including subsidies for merchants who joined Meituan and subsidies for delivery of orders by riders. Moreover, Meituan has a large number of users, and merchants are willing to come to Meituan. Ele.me now has less subsidy, and both merchants and riders have gone to Meituan.
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