Xiaomi's Brilliance
Xiaomi made Xiaomi Box and used to be the leader in TV Box. I used to buy a Xiaomi box and watch online videos on an old TV. Young people buy Xiaomi box packaged apps.
The Rise of Tmall
Tmall has made Tmall Magic Box, which is cheap and often offers promotional gifts. And it also connects with Taobao and Youku, allowing users to directly access Youku membership content after purchasing a magic box. It sells particularly well on e-commerce.
Why can't we fight
Because of ecology. Xiaomi Box is designed to hold apps, everyone is the same. Tmall Magic Box connects with Alibaba's ecosystem, allowing direct viewing of Youku videos without the need for additional membership purchases. And Tmall Magic Box often holds events, especially cheap ones, so everyone buys cheap ones.
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